Well, that would work out Eid, except to get general you need 2 upgrades, which you wouldnt be able to get the 2nd until the action day on the 15th. (I know cause I get mine at that day too. Already tried that on hale, he said there is ABSOLUTELY no way to get 2 upgrades on the first action day, and if I found a way to pull it off, he'd change the rules, lol) So to get to general you'd have to already have purchased colonel, which I assume you did on the first action day, so you'll have to wait until the 15th to get that 2nd one. Besides, you wouldnt have enough money yet to purchase 2 upgrades for your hero unless you have no facilities on your stronghold... prolly not a good idea.
As far as my fleet, I picked the ships after I upgraded my hero. From what I get out of it, everything happened on the first action day, IE: Picking fleets, upgrading, etc. I just did everything the same day. Trust me, hale and I went rounds about what I was gunna be able to start with, I been picking away at loopholes since day 1 of concept inception. Mostly to find them, but partly because that to me is half the fun of a pen & paper RPG, figuring out a way to legally break the rules in the players favor. IE: That hallowed moment when the player makes the DM stop and cuss, lol.